We envision an Amazon free of destructive mining practices where people have access to safe, dignified livelihoods and ecosystems thrive.
We work to cultivate a cleaner gold supply chain to preserve and protect the ecosystem and biodiversity, and to strengthen human rights in the Amazon.
How do we do it?
AAF harnesses the power of film and multimedia to educate global citizens about the importance of the Amazon and the implications of its destruction while promoting working solutions to protect it. Our recent documentary River of Gold, and accompanying social impact campaign and curriculum illustrates the global effects of climate change, water, destruction of habitat and species, and human rights issues due to deforestation and unregulated gold mining. Learn more about the River of Gold Project and The Gold Campaign.
AAF’s award-winning projects activates audiences worldwide to engage in sustainable methods to protect the Amazon. Together with scientists, artists, NGOs, governments and global citizens, AAF forms unified alliances and partnerships to raise awareness of the importance of the Amazon and promote working solutions for keeping the trees standing, reforest and demand responsibly sourced products. Learn more about ways you can become a voice to save the Amazon: Engage in the Artist for the Amazon Platform
AAF harnesses the power of film and social impact campaigns to build coalitions and support a network of stakeholders in the Amazon. These coalitions promote legislation that protects and revitalizes the Amazon, and engage in advocacy efforts for human rights, sustainable livelihoods, clean water, protection of habitat, and regulation of illicit and unregulated gold mining and mercury usage. AAF’s Acre Care and Reforest Amazonia platforms allow users to engage in private protection and reforestation of the Amazon, with 100% of the proceeds going to our partners on the ground. Learn more:
• Become an Amazon Aid Warrior • River of Gold Social Impact Campaign • Jeweler’s Toolkit • Cleaner Gold Buyer’s Guide • How to Be a Better Consumer